Colin McCrone

Construction Materials Spend

0-1 Product

Company: Kojo
Role: Senior Product Manager
Product: Bill of Materials
Completed: 2022

Summary
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Assessing the Opportunity
     Business Context
     Job To Be Done
     Key Considerations
     Personas
     Convictions
Designing A Solution
     MVP Definition
     Challenges
     Risks
Feature Launch
Measuring Impact
Product Demo

Summary

I led an initiative at Kojo to define, build, and launch a new feature for construction subcontractors to track materials spend throughout a project. The feature’s launch unblocked entry into a new market segment, doubling the company’s serviceable addressable market.

  • Doubled the size of the company’s addressable market
  • Annual contract value renewals increased by 11-52%
  • Addressed technical debt, enabling a high-demand analytics feature

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